About me

Dear friends, welcome to my personal website.

Let me please introduce myself. My name is Sergio Canello DVM, expert in food-related pathologies, homeopathy and natural medicine.

For over forty years, my focus has been on discovering and treating the cause of inflammatory, chronic and autoimmune diseases affecting our pets, developing functional diets for cats and dogs to minimize adverse food reactions, helping them to achieve peak health and wellness.

In 1996 I founded SANYpet-Forza10 an Italian company that produces and markets foods made with the cleanest proteins on Earth combined with the power of plant extracts.

Together with my team at SANYpet R & D Center in Italy, working with renowned university institutes and research centers, we have scientifically confirmed that the main causes of pet food-related conditions are due to the negative impact of oxytetracycline, an antibiotic largely and legally used in most commonly farmed animals. This contaminated protein source ends up in many pet foods causing a number of negative health problems.

Using our scientific knowledge, clean ingredients, plant extracts and innovative manufacturing processes, we have succeeded in creating a complete and balanced food designed to minimize adverse food reactions while maximizing nutrient absorption. I’m proud to be a part of such a great accomplishment and happy that our functional diets are helping so many pets achieve peak health and wellness.

I will be glad to share our know how with all of you and make your pets HAPPY & HEALTHY

Sergio Canello, DVM
Forza10 Founder and Head of SANYpet Research and Development Center